A great digital marketing strategy can draw potential customers to your social media tools or your website. However, increased digital traffic does not always point to revenue. Once you draw the attention of people to these tools, you should also carry out work that will affect their purchasing processes. So, what are tips that will turn your digital traffic into sales?
Use Impressive Content and Visuals
The best way to turn digital traffic into sales is by preparing content drafts and creating content and visuals that will resonate with your target audience on your digital platforms. You can know what bothers your target audience by conducting small research. Building an emotional bond with your target audience, making them understand that you see their problems and that you are working on these problems will help you direct them to the sales process faster.
Creating digital traffic is just half of the battle. Transforming digital traffic into income is a totally different process. During this transformation process, you must make use of A/B testing and Conversion Rate Optimization metrics (CRO).
The first, of these methods, the A/B testing is an experiment where one or two variants of a page are shown to random users. The data you will collect during A/B testing will help direct website optimization towards more positive results. Another metric, the CRO, is increasing the conversion through UX, content, design, or overall workflow updates on your website. Using CRO and A/B testing can significantly improve the conversion results of your website or campaigns.
In our day and age, the power of social media platforms is undeniable. Being on multiple platforms and realizing referrals to your website through these platforms will positively affect your digital traffic in terms of sales. If you are selling a B2C product or service, you can easily reach potential customers using social media applications such as Facebook and Instagram. If you are selling a B2B product or service, you can reach your potential customers on LinkedIn used by people from the professional business world and involve them in the sales process.
Not all potential customers are ready for the sale when they visit your website. In order to create the biggest value, offer content that reflects different interest degrees. For instance; if your customers are businesses that require a considerable amount of upfront training, as a solution, you might want to use blog posts that address a major trend to capture potential customers who haven't identified a need. In order to capture potential customers looking to better understand the scope of your solution, offer some scenario documents or use a case study to attract buyers who are actively evaluating the options. Some stages can be customized and you can create contextual lead generation campaigns to drive potential customers through the sales funnel and convert them into paying customers.
Your customers' communication with you is important in terms of them understanding what they are purchasing. This creates clarification and confidence for the customer before making a purchase. You can make use of chatbots integrated into your website or social media in order to communicate with your customer. Chatbots not only respond to the questions of customers but at the same time help them reach the authorized person and speed up the sales process. These structures, in which you can communicate with the customer any time, you can rapidly involve your potential customers, who are already in the digital traffic, in the sales process.
The best way for involving your customers in the sales process is to properly communicate with them. Including the use of chatbots along with all the steps, we mentioned above will be creating an end-to-end process that turns your digital traffic into a sales process. Contact Botgate AI today and turn your digital traffic into sales now!