Conversational Sales

What is Conversational Sales?

Conversational sales is a method of online sales that is based on a conversation. This strategy focuses on interacting with customers through online tools while reducing friction points like request forms. Conversational sales, like conversational marketing, is an inbound strategy. It's built on the notion of only selling to consumers who are ready to buy and utilizing sales discussions to simply assist the queries or doubts of those who aren't ready to buy. This strategy has been shown to improve online conversion rates, customer experience, and sales cycle length.

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Sundar Pichai
Google